Stool and Stars
Barstool Athletex


TwoYay is the official two-way marketplace for Barstool Athletes.

What is "NIL"?

In June 2021, the NCAA changed its name, image and likeness policy to allow college athletes to get paid for their name, image and likeness. As a Barstool Athlete, you can now work directly with advertisers to promote brands.

Learn more about the NCAA's official policy

How do I work with real brands?

TwoYay is a two-way marketplace created by Barstool Sports. It's the official platform for creative collaboration with Barstool Athletes, and it's ready to connect you with advertisers. All you have to do is set up your profile, link your social media and wait for advertisers to send you a proposal.

Profile Onboarding
Athlete Profile

Build A Creator Profile

As a creator on TwoYay, you'll have a custom public profile tailored to your content. (Check out this example profile.) Signed-in advertisers can view your profile and send you proposal requests, and you can share your profile with others to show what you have to offer.

Sign up today
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Set Your Rates

You choose what you offer, and you set the price. Not interested in creating a specific post type? No problem. Our platform makes it easy for you to mark the exact content you want to make for advertisers.

With TwoYay, advertisers can view your rates before they get in contact with you. This way, you can cut down on the back-and-forth negotiating and spend more time creating.

Canes chat list
Caniac Deliverable
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Create Sponsored Content

Once your profile is good-to-go, advertisers can start reaching out. You'll have your very own TwoYay Proposal Inbox to manage all incoming requests and to guide you through the deliverable process.

We'll also send you emails for any new activity on your proposals- so, you never have to worry about missing requests from advertisers.

How can I get paid?

TwoYay and Barstool have partnered with Stripe to offer secure ways for you to get paid quickly.

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Get Paid Instantly

Get paid directly to your bank account with no additional fees.

Ready to start connecting with advertisers?

Sign up for TwoYay, today.